Bill Anderson - Sherborn MA Real Estate, Natick MA Real Estate, BHHS Commonwealth RE


Although property buyers fall in love with a home for different reasons, there are four factors that generally cause people to prefer one house over another.

For sellers, the cost of making their home more appealing to buyers can vary widely. It depends on how recently they've painted, updated, and made improvements to their property -- both inside and out.

When it comes to owning and maintaining a residential property, one thing's for sure: Deterioration is going to happen! It's also human nature to postpone taking care of needed updates, minor repairs, and issues like fading paint. Even though the condition of your home may feel comfortable to you, prospective buyers will see things through a different lens. If you think you're "too close to the trees to see the forest," your real estate agent can provide you with valuable tips and an objective point of view.

While there are a lot of qualities house hunters look for when they're sizing up a house, here are a few key factors that can make the difference between a quick sale and a home that lingers on the market for months or more.

  • Brightness: Inadequate light -- both natural and artificial -- can have a negative impact on the impression your home makes on potential buyers. If you're fortunate enough to have newer windows that let in lots of natural light, then the look and feel of your home will be much more appealing. Heavy drapes can detract from that effect, as can overgrown bushes and trees. Lighting fixtures that are noticeably outdated or glaringly bright will also work against you. Since one of your objectives as a seller is to make your home as appealing and cheerful as possible, proper lighting is a feature that's well worth keeping in mind.
  • Cleanliness: A factor that comes in "a close second" to brightness is cleanliness (Some might even put it in the number-one spot). Visible signs of dust, dirt, spills, or smudges can make an otherwise attractive home unappealing to prospective buyers. Undesirable odors can also turn off most, if not all people that come over to check out your house. A solution for some sellers is to have their house cleaner stop by more often to help them stay one step ahead of dirt, grime, and household messes.
  • Freshness: There are a lot of ways to create a feeling of freshness in your home, including opening windows (weather permitting), adding a coat of neutral-colored paint to scuffed walls, and displaying fresh flowers in a couple rooms -- especially the kitchen. Baking soda can also help eliminate unpleasant odors in your refrigerator, sink, and garbage disposal.
While all homes for sale have different needs, in terms of staging, decorating, cleaning, upgrading, and repairing, a seasoned real estate agent can point out strategies, ideas, and improvements that will help you put your best foot forward!

If you've recently put your home on the market -- or are considering doing so in the near future -- home staging is a priority which will soon take front and center!

Since "presentation is everything" when trying to catch the interest of prospective buyers, it's crucial to be able to see things through their eyes.

Unfortunately, being able to accomplish that objective is next to impossible because, as a homeowner, you're looking at your home and property through a completely different lens than the rest of the world. The longer you've lived in your home, the more your objectivity is compromised.

Here are a few reasons why it's really difficult to "see the forest for the trees" when it comes to home staging:

First of all, there's the emotional aspect of owning a home and seeing your life unfold there over a period of years. That's especially true for first-time homeowners, parents of growing children, and people who have sunk a lot of money, time, and energy into improvements and customization. Once you've added personal touches to your home to reflect your own tastes, personality, and lifestyle, you're viewing your home through a unique perspective that may cloud your objectivity as a home seller.

Solution: Think Like a Business Owner

For the same reason business owners and executives hire outside consultants to tell them how to improve management efficiency or profitability, home sellers often need professional marketing guidance from a real estate agent or home staging consultant. Getting input from home decorators, landscapers, or home improvement contractors may also provide you with helpful ideas, but their recommendations may not always be the most economical and cost effective.

When staging your home to enhance eye appeal and attract the most potential buyers, a good guiding principle to keep in mind is ROI or "return on investment." While you don't want to sink more money into sprucing up and staging your home than necessary, you do want to cast it in its best possible light. Depending on how recently your home has been updated or improved, your investment in home staging may be relatively inexpensive. On the other hand, if you haven't updated, repaired, or made improvements for more years than you care to remember, the cost of making your home irresistible to buyers may be a lot higher!

One More Scenario

If your tastes could be described as eclectic, "off the wall", or otherwise out of the mainstream, you might need to consider a major overall in the look and feel of your property. Unless you're lucky enough to have it be a "sellers' market" at the time you're putting your house up for sale, it's generally advisable to make your home appealing to as wide a range of potential buyers as possible. An experienced real estate professional is usually in the best position to provide the guidance you need to accomplish that key objective.


If you're getting ready to put your home on the market, the thought of organizing, cleaning, and arranging it may seem like an overwhelming project!

Knowing where to begin and how much money to spend on home staging and decorating are among the many questions that may be flooding your mind, right now.

The key to success is to make as much of an impact as possible, without spending more money than necessary.

One way to avoid "spinning your wheels" when it comes to maximizing the appearance of your home is to work with an experienced real estate agent. A good agent will quickly notice aspects of your home that need attention and advise you on the most cost-effective ways to improve its marketability. If they've shown dozens (or more) houses in their career, they'll be very familiar with all the things that attract buyers, as well as what repels them.

Although everyone has different tastes and expectations, many house hunters are attracted to gleaming hardwood floors, energy efficient windows, and stainless steel appliances. While it may not be cost effective to have new floors, appliances, and windows installed to sell your house faster, you can make the best possible impression by making sure the windows are crystal clear, hardwood floors are polished, and appliances are clean and shiny.

Since many house hunters pay close attention to the kitchen, it's especially important to win their approval on appearance and cleanliness. Because food is prepared and often consumed in the kitchen, it's going to be one of the more challenging rooms to keep clean -- especially if you have children. However, if a prospective buyer is wavering between two houses for sale, you can be reasonably sure that the one with the clean kitchen and bathrooms will be their preferred choice.

There are a lot of other ways you can make your kitchen appealing to buyers, too. By minimizing clutter on counter tops and displaying fresh flowers and a colorful bowl of fruit, you can make your kitchen look much more inviting. Prospective buyers will also respond favorably to appealing fragrances, such as freshly baked bread, cookies, cinnamon buns, or coffee. Clean windows, attractive curtains, and plenty of natural light will also add to the ambiance of your kitchen.

The ideal reaction from potential buyers touring your home would be something to the effect of "I can imagine us preparing dinner, entertaining guests, and sitting around the breakfast table in this house!" Setting the table so that it looks like the family is just about to sit down for a meal together is one way to help convey that image. The encouraging news is that when someone expresses sincere appreciation for the comforts and features of your home, there's a good chance they'll find a place for it on their short list of possibilities!




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